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Daily Archives: May 8, 2017

Why Great Lead Magnets Work (And Why Yours Aren’t Performing) | Conversion Sciences

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated¬†that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half […]

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The SEM and SEO debate: Which one is better?

The SEM and SEO debate: Which one is better? Tuesday, April 25th, 2017 SEM and SEO are basically two kinds of strategies of internet marketing as of today. SEM is an abbreviated form for Search Engine Marketing while SEO stands for Search Engine optimization. Both are subsets for effective internet […]

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