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Why Great Lead Magnets Work (And Why Yours Aren’t Performing) | Conversion Sciences

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were […]

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The SEM and SEO debate: Which one is better?

The SEM and SEO debate: Which one is better? Tuesday, April 25th, 2017 SEM and SEO are basically two kinds of strategies of internet marketing as of today. SEM is an abbreviated form for Search Engine Marketing while SEO stands for Search Engine optimization. Both are subsets for effective internet marketing strategies. To understand which […]

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7 Tips From Experts: Watch Business Productivity Soar in Evernote

Have you ever wished you could ask Evernote experts to unlock their top tips for business productivity? That’s exactly what happened in Australia and Singapore last month as a few of our local Evernote Certified Consultants (ECCs), along with Joshua Zerkel, Evernote’s Director of Global Community and Training, held live events to talk about productivity […]

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4 Winning Strategies to Write Content That Other People Link To | Online Digital Marketing Courses

As much as we may not like to admit it, most of us web users are a little bit shallow. Given the choice between sharing “8 Cute Puppy GIFs” and “The 21 Cutest Puppy GIFs You’ll Ever See,” most people will pick the second. It’s longer, contains more content and even has a more intriguing […]

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7 Digital Marketing Trends That Are Transforming Business

7 Digital Marketing Trends That Are Transforming Business Jeff Bullas The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt […]

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