Lead Optimization

Why Great Lead Magnets Work (And Why Yours Aren’t Performing) | Conversion Sciences

The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated¬†that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half […]

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